by Vijay Govindarajan, Javed Matin, and VK Shashikumar | HBR Blog

The U.S. economy is sluggish, Europe is in a crisis, and emerging markets have slower rates of growth than in the past. In a slow-growth world, the new growth norm has to be about satisfying the needs of non-customers. But which non-customers do you target? And how do you get to know them?

When you start dating, you only think about what is right and what is wrong in the relationship. If you are just having fun with your partner to enjoy the present, you will not bother about the future of the relationship. But, if you are planning to date a serious person, you go on a hunt and start testing him or her. "Is he or she marriage material?" "Can I adjust with him or her all my life?" etc... A woman finds it difficult to read a man's mind. So, here are few ways to know if he is the right choice for you or not.

Every relationship goes through many stages before it reaches a full grown maturity. When we fall in love, we lose our balance in the flow of things. A relationship is much more than just love, passion and having fun. A relationship is like a plant; once you sow the seed you have to water it and give it sunlight to grow or else, it will die an untimely death. Similarly, a relationship needs time and efforts to grow into a strong bond.

by Sandeep Sharma

At war with your mind, wondering how to offload the plethora of thoughts that keep plaguing you all day long? Well, yes, such thoughts are likely to cause much distress when you are trying to study, or work or even sleep. No matter how hard you are trying to concentrate, your mind refuses to calm down. Do you suffer these symptoms? Are you wondering how to keep it under control? And how to calm your overactive mind? Yes? Then, read on.

"The long-term goal for most marketers out there is to gain customers and successfully keep them coming back for more," writes Kristen Gregory at the Bronto blog.

So how do you encourage their ongoing patronage, and invite them to explore additional products or services?

That's where loyalty programs come into play—and for email marketers, they fall into two general categories: